How to Make Money Off Blog Advertising

As more and more people begin to recognize the revenue potential within the world of blogging, even the smallest bloggers are looking for ways to capitalize on their blogs reach. The most obvious way is to incorporate blog advertising into their site. But not all advertising opportunities are the same. Here is a review of the most popular formats, and the pros and cons associated with each one.

Google Adsense

Almost everyone is familiar with the small contextual ad blocks you see on the sidebars of many websites. They list offers that are directly relevant to the content of the website o which they are featured. In return for posting these ads, webmasters are rewarded with a small compensation each time a visitor clicks on the ads. While this is certainly one of the easiest ways to make money from your blog, the relatively low payouts per click can take time to accrue. On the flip side, because they are easy to integrate and track, they can be the preferred solution for bloggers with limited time to devote to research and testing.

Affiliate Marketing

Affiliate marketing offers provide bloggers with a way to earn commissions on each sale they generate for a third-party website through the posting of banners and websites. Some the best programs can generate impressive returns when creatively integrated into your blog. The key to success in affiliate marketing is to test a number of different advertisers and experiment with creative ways to present their products to your readers. Although this can involve a significant amount of testing, the returns are normally much higher than with Adsense-type advertising.

Direct Advertising

For bloggers seeking a reliable and consistent revenue stream, direct advertising offers the best opportunity. A high-traffic blog can charge upwards of a $100 per month for dedicating a small banner space to a particular client. Multiply this by five or six available slots and you can build an impressive income that is not affected by the tendencies of traffic numbers and reader interests. Of course you will first have to build a stable reader base that can offer good exposure for the advertiser, and it will take some time to find interested parties. For these reasons, direct advertising is not suitable for everyone.

Making money off blog advertising is not incredibly difficult, but it does require a bit of strategy to maximize its potential. Using the points listed here you can determine which outlet is best suited for your blog. No matter which direction you choose however, it is important to experiment with all of them. You don't want to leave revenue on table only because you were too lazy to try something new.

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