Winning Marketing Strategies - For Spa Professionals

by John Uhrig

Winning Marketing Strategies - The Most Important Skill You Need To Possess As A Spa Professional

Spa Marketing & Advertising - Strategies:

I want to spend a little time to tell you about one of the nearly all important skills that any spa professional should and can develop. The ability to write good spa promotional marketing copy!

There are two main reasons you don't want to take this subject casually!

First, it's very pricey to have your spa marketing materials written by a good proficient copywriter or consultant. To write the copy for a direct mail spa promotional letter for a client I charge big bucks.

Second, no matter how much you pay to get the very best outside help no one can ever have the same feel for your spa business and your clientele that you do. I'm often surprised how spa business people hire high priced marketing people to write their sales and spa marketing materials when the individual knows nothing about their spa business and doesn't even attempt to get to know it.

On the other hand, most spa professionals 'live and breath' day spa treatments and spa products. They're often the front line person who speak and hear from the #1 most important positive feature of the spa business… its clients.

In fact, a couple of years ago, I was hired to produce and write a promotional piece for a spa client of mine in order to try to beat the current response rates they were getting. What did I do? I simply went to the top two estheticians in the day spa, asked them to write down for me word-for-word what they say to their prospective clients to get them to buy treatments and products, and I crafted a promotion from it.

How did it go? It outperformed the high priced so called marketing professional's promo piece by 300%. Yes it tripled response all because I let the front line people be the control for the input of the copy.

Still need some help with this? Visit SpaMarketingTools, I'll give you some specific ideas, tools and guidelines that will help you write effective marketing copy for your spa business. http://www.spamarketingtools.com