How to Name Your AdSense Channels

For adsense publishers, as we know, we can set our adsense ads with channels. But how did you name the channels? Here I will share with you tips on how I manage my adsense ads by using specific name format for my adsense channels.

Because I have multiple websites and use wordpress themes, so I need to name the channels according to where the adsense will be displayed. To make it simple I use this kind of format for my adsense channels.

[site/theme]_[file]-[location]-[ads type]

Here are what the meaning for each tag.

• site/theme - Your site or theme name. Eg: k2, kubrick, dfire, chnet.
• file - Filename which you put the adsense code. Eg: index, page, archives, search, 404.
• location - Where you place the adsense code. Eg: header, sidebar, footer, entry.
• ads type - Your adsense type. Eg: adunit, linkunit.

Ok here is an example: k2_single-header-adunit

What we can get from this channel name is, the ads is an adunit type. It is located under k2 theme folder in file single.php. And the ads is being display on site header.

So when each time you login into your adsense report, it is easier for you to track down which ads are performing well and which are not.

Note:

1. If there are more ads in one page in one location, put a number after the ads type. Eg: k2_single-header-adunit2
2. Make sure you name your adsense channels properly because the maximum characters are 30.
3. You also can use this tips on AdSearch channels too.

If you have anything to ask or want to give suggestions, feel free to leave them in the comment box below. I hope this post is helpful and thanks for your time! :)

How To Win With Clickbank

ClickBank is a marketplace for digital products such as software and e-books. It is also a collection of information products that you can promote as an affiliate. But if you want to be a successful affiliate marketer and actually make money, then, Clickbank is an ideal place to start.

ClickBank is a third-party online payment processor that handles all of your financial processes. Clickbank is geared towards digital products, which makes it very popular.

IMPORTANT POINT: The reason people will promote another product as an affiliate through Clickbank is because they know they are going to get paid on time. Clickbank is a program that I know quite a few bloggers use. Using ClickBank is a guarantee that everyone's affiliates always get paid.

ClickBank is a very easy and cost effective way to start selling internet products. Clickbank is a very powerful tool for you as an affiliate manager. Clickbank is one of my favorite networks because it is very easy to use and provides an excellent way for me to earn money as an affiliate.

ClickBank is the Internet's largest digital marketplace, where thousands of the web's most popular products are sold every day. That's why you need to be a part of it.

If you're a "newbie" or newcomer to internet marketing, you may not have heard about Clickbank, so in this article I will Endeavour to explain some of the more important aspects of it.

It is this combination of features that makes Clickbank a formidable competitor to other online marketing structures. Check out Clickbank now, and have a look around for yourself.

The benefits of affiliate marketing through Clickbank far outweigh any potential negative experiences that may arise due to an unscrupulous few. It is one of the best places to start in affiliate marketing. Affiliate Marketing is the easiest way to build a business on the Internet, you don't need a website, domain name, (You can if you want to but it's not necessary) and everything is done for you.

Every internet marketer should have Clickbank in their arsenal of marketing tools. There are other "affiliate marketing" websites, but Clickbank is one of the most popular. Click Bank is arguably one of the largest online marketing networks.

Over 100000 affiliates rely on ClickBank for accurate tracking and timely payments plus a load of other valuable resources. Your affiliates can enter their ClickBank nickname, and with a click of their mouse, have their own secure, encrypted affiliate link.

Although, for those that like a bit of control in managing their affiliates ClickBank gives you little control, however it is still an excellent option . All sales that come in are stamped with their affiliates ClickBank nickname, so the program knows who to pay. Your affiliates can now feel more confident in promoting your products knowing that their info is protected all the way to Clickbank's order page.

And you can tap into the 100000+ affiliates on ClickBank and have them promote your product. Stop waiting for commission checks--" Affiliates are paid by Clickbank twice per month instead of quarterly. If they have not done so already, all affiliates must sign up on the Clickbank website.

Among the top selling products on the net, over 75% of sales are generated by affiliates. Overall affiliates generate over 50% of all ClickBank sales. To make sure you get your commissions on time, most affiliates join through CLICKBANK. Affiliates Earn anywhere between, 20%-75% or every sale. Many thousands of affiliates sell ClickBank products, making it an easy and excellent choice for anyone selling a digital product.

Subscription to the affiliate programs is absolutely FREE, and you can get started instantly upon signing up with ClickBank.

The first step in getting set up in the affiliate program is to get your own personal Clickbank "nickname", as they call it.

Over the years many people have made incredible incomes as a Clickbank affiliate.

Using ClickBank is a guarantee that our affiliates always get paid, they have a very good reputation for paying on time every time.

Clickbank is such an attractive proposition for affiliates to use, because it's so easy to use. That's why so many affiliates make Clickbank their first stop when looking to promote something.

Clickbank is an excellent place to get a start in product sales on the Internet; if you've got your own product then this is the best way to sell it. You'll find thousands of affiliates ready to start making you loads of cash.

About the author: Len Cecchetto writes articles to help people on varied subjects. Clickbank is one of them, he knows the power of this program. To find out more on how to make a constant and good income using Clicbank, check out this site now. http://www.ozmarketing.info/domcb/ You can use this article so long as the bio box remains in the article.

The A to Z Guide to Getting Website Traffic

In September of 1999, Brett Tabke wrote "26 Steps to 15k a Day" in the Webmaster World forum. A lot has changed since then, and now is the time to consider a new 26-step plan that meets the current needs of webmasters in 2006. Some of the old ones still apply (writing new content everyday, for example), and some don't (submitting to the search engines is no longer necessary), and we're here to tell you which is which! As you probably already know, bringing in traffic is not easy - it takes hard work, determination and lots of elbow grease. So if you're ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!
A) Keyword ResearchBefore you do anything else, use a keyword research tool and do an extensive job researching the right keyphrases to use for your site. What keyphrases are your direct competitors using? Are there any keyphrases that create a potential for market entry? Are there any that you can put a spin on and create a whole new niche with?
B) Domain NameIf you want to brand your company name, then choose a domain name that reflects it. If your company is Kawunga, then get www.kawunga.com. If it's taken, then get www.kawungawidgets.com. No dashes, and no more than two words in the domain if appropriate.
C) Avoid the SandboxBuy your domain name early, as soon as you have chosen your keyphrases and your company name. Get it hosted right away and put up a quick one page site saying a little about who you are, what you sell, and that there will be more to come soon. Make sure it gets crawled by Google and Yahoo (either submit it or link to it from another site).
D) Create ContentCreate over 30 pages of real, original content on your site. This will give the spiders something to chew on. It will also give you more opportunities to been seen in the search engine results for a wide variety of keyphrases.
E) Site DesignUse the "Keep It Simple" principle. Employ an external CSS file, clean up any Java Scripts by referring to them off the page in an external file, don't use frames, use flash the way you would an image, and no matter what, do not create a flash site. Do not offer a busy site with lots of bells and whistles to your visitors. Keep things nice and simple. Make it easy for them to find what they are looking for and they'll have no reason to look anywhere else.
F) Page SizeThe less kilobytes your page uses, the better - especially for the home page. Optimize your images and make sure the page loads quickly. Most people and businesses in the Western world may have high speed, but cell phones and other countries might not. If your site loads slowly, you may have already lost your visitor before they've even had a chance to browse around.
G) UsabilityMake sure that your site follows good usability rules. Remember that people spend more time on other sites, so don't violate design conventions. Don't use PDF files for online reading. Change the colours for visited links, and use good headers. Look up usability for more tips and tricks, it will be worth your while.
H) On Site OptimizationUse the keyphrase you have chosen in your title (most important), your headers (when appropriate), and within the text. Make sure that your page/content is ABOUT your keyphrase. If you are selling widgets, than write about widgets. Don't just stick the word widgets into the text.
I) GlobalsGlobals are the links that remain the same on every page. They are the reference for new visitors to keep them from getting lost. Sometimes they are on the left of the page, sometimes they consist of tabs at the top. Often they are in the footer of the page as well. Make sure that you have an old style text version of your globals on every page. I usually create tabs at the top, and put the text versions in the footer at the bottom of the page. Find out what works best for you.
J) HeadersUse bold headers. On the Internet, people scan they don't read. So initially, all they will see are the headers. If your headers don't address their concerns, they won't stick around long enough to read your content. Use appropriate keyphrases when you can.
K) Site MapBuild a site map with a link to each of your pages. Keep it up to date. This will allow the spiders to get to every page. Put a text link to the site map on the main pages.
L) ContentAdd a page every 2-3 days: 200-500 words. Create original content, don't copy others. The more original and useful it is, the more people will read it, link to it, and most importantly of all - like it enough to keep coming back for more.
M) White Hat OnlyStay away from black hat optimizing techniques. Black hat optimization consists of using any method to get higher rankings that the search engines would disapprove of, such as keyword stuffing, doorway pages, invisible text, cloaking and more. Stick to white hat methods for long-term success. People who use black hat optimization are usually there for the short-term, such as in porn, gambling, and Viagra markets (just look at your email spam for more black hat markets). These black hat industry sites are usually around just long enough to make a quick buck.
N) Competition AnalysisWho is linking to your competition? Use Yahoo's "link:" service to see the back links of your competition. For example, type in "link:http://www.yourdomain.com" into Yahoo search without the quotes). Try to get links from the same sites as your direct competitors. Better yet, see if you can replace them!
O) SubmitSubmit to five groups of directories:
1. Dmoz.org and Yahoo (local, such as Yahoo.co.uk, or Yahoo.ca, etc... if you can).2. Find directories in your field and get into them. Pay if you must, but only if the price is reasonable.3. Local directories that relate to your country or region.4. Any other directories that would be appropriate.5. If you are targeting the local market, make sure that you are in the Yellow Pages and Superpages (because search engines use these listings to power local searches)
P) BlogStart a blog about your industry and write a new entry at least once a week. Allow your visitors to comment or, better yet, write their own entries. This will create even more content on your site and will keep people coming back regularly to see what is new.
Q) Links From Other SitesSimply submit your website to appropriate sites, asking that they link to your site as a reference because it will benefit their visitors. Don't spend too much time on this, if your content is good and original, they will find you and link to you naturally. Remember that Linking is Queen (http://www.redcarpetweb.com/promotion/0409.html#feature).
Stay away from reciprocal linking, links farms, link scams, and any other unnatural links. They may not necessarily hurt you, but Google tracks when you get a link, how long you have had a link, who links to the site that links to you, where you live, what you had for breakfast, and more (not really... but kind of).
R) StatisticsMake sure your server has a good statistics program. Use it! If you don't have access to a good program, then pay for one. Without the knowledge of who is coming to your site, from where, and how often, you will be missing out on some essential tools to improve your site.
S) Pay-Per-Click (PPC)Sign up for Google AdWords and Yahoo Search Marketing. Spend money getting people to your site. Use it for branding too. This will create a steady flow of visitors to your site, and will make your site more accessible to your potential clients. You don't have to be #1, you don't even have to be #5... just make sure you are on the first page of search results for most of your keyphrases, when the cost is right.
T) Look AheadStay informed of what is coming up in your market. If a new product will be out next season, write about it now. Take advantage of being a first mover. The search engines, and linkers, will reward you.
U) ArticlesWrite an article once every week and get it published in as many online publications as you can (with a link back to your site). Include the article on your site. Not only will this create many links to your site, but it will also get people to click to your site, and most importantly you will become an expert in the eyes of your visitors. They may even begin looking for your site by querying your name!
V) Study Your TrafficAfter 30 to 90 days you will have enough results to analyze in your statistics program. Go over them with a fine tooth comb. Get the answers to these questions:
Where are your visitors coming from?
Which search engines do they use?
What queries do they type in?
What pages on your site do they visit the most?
What are the entry pages on your site?
What are the exit pages?
What path do they follow when they browse your site?
Use this information to tweak your site.
Use the most popular page to encourage the visitors to make you money.
Adjust the paths they use to send them where you want them.
Figure out why they leave from the exit pages.
Also, see what search terms people use to find you, and fine tune your keyphrases. If you targeted "green widgets", but your visitors are finding you with the query "green leather widgets", then start creating content about "leather widgets"!
W) Verify Your SubmissionsAfter 3-4 months, check that you got into Dmoz.org and all of the other directories that you submitted to. If you have not been included, then submit again, or better yet, write a polite email to the editor and ask why. Also, find any new directories that would be worthy of your submittal time and submit to them.
X) RSS FeedsRSS (Real Simple Syndication or Rich Site Summary) is becoming a powerful tool for Internet marketers. You can quickly and easily add fresh content to your website. Article feeds are updated frequently, so you can give your visitors (and the search engines) what they want - fresh content! You can use RSS to promote any new content, such as new pages, articles, blogs, press releases, and more!
Y) Press ReleasesA press release is a written communication that you submit to journalists in the media (newspapers, radio, television, magazines) which are used to make announcements that are newsworthy. Create press releases announcing publication of any new articles or new company information or products. If it is interesting/original enough, a journalist may pick it up and write an article about it. Before you know it, your website address may get published in the NY Times.
Z) Keep Your Content FreshRemember to write a new page every 2-3 days. I only mentioned it briefly, but it is probably the most important point in this article. Keep writing! Without fresh content, your site will gradually drop in the search engine results. To stay on top, your content has to be the most up-to-date, freshest, and most interesting and original content in your field.
Follow these 26 simple steps and I assure you that within one year you will call your site a success. You will bring in a massive amount of traffic from within your industry and watch as your business grows!
So start writing, and write yourself to the top!
About the author: Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc.. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

Online Merchandising Strategies

Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article.
Flexible Merchandising

The keys to effective online merchandising are simple: the site and sales process should be interesting, dynamic, appealing, and, most importantly, relevant to each shopper. Relevance means having the flexibility to provide a range of merchandising techniques to suit the needs of different shoppers, or the same shopper in different buying situations. Here is a collection of flexible merchandising strategies used on e-commerce sites—product locators, problem-solving techniques, and customer relationship tools.
Product Locators

Product locators help buyers find the products they need, often by using both a classification scheme and a search mechanism. Products need to be classified so buyers can easily locate them on your site. The efficient way is to incorporate classification data into the product detail and let e-commerce tools generate the Web pages as needed. The alternative is to laboriously paste the product data into Web page templates at the desired locations—and repaste if the site design changes. The following are some product locator strategies enabled by product classification data:


Categories


Visual catalog


Parametric comparison


Table of contents
Categories

Many e-commerce sites organize products by category—beginning with a broad classification, such as clothing, and narrowing in steps, such as outerwear, until individual items, such as mountain parkas, are reached. This metaphor organizes products in a familiar way like paper catalogs, and buyers click through Web pages to reach real products.
Visual Catalog

An electronic components supplier provides a visual catalog that makes it easy to navigate by inspecting a tree of products and selecting items that look like the ones needed. This metaphor, which can be developed with custom templates, helps the occasional buyer who doesn't know industry terminology. The supplier also provides search tools for frequent buyers that use full-text descriptions, product codes, or competitors' product codes.
Parametric Comparison

A PC accessories reseller lets the buyer pick product models and accessories from pull-down menus and then presents a table of items that match. Then, the buyer can compare specifications of individual items against each other and select which to buy. This metaphor, available with custom templates, creates virtual mini-catalogs on the fly to suit buyer requirements.
Table of Contents

More sites are adding table of contents features to supplement the other access methods. Some sites have multiple tables of contents that include products, services, and online information. Each entry jumps to a page of items or a visual catalog.
Problem-Solving Techniques

Locating products is one thing, making the sale is another. Problem solving (matching the right products to the customer's need) increases the chance of closing the sale and bolstering volume. Successful matching requires linking product uses to needs. The following are some problem-solving techniques made possible by product usage attributes:


Questions and answers


Up- and cross-selling


Accessorization


Customer relationship tolls
Questions and Answers

A technical products reseller provides a question-and-answer interface that leads the buyer through a dialogue governed by an expert system. This metaphor, available in most custom templates, helps the buyer clarify the requirement and identify candidate solutions at the same time. Such expert systems require linkage of recommended solutions to specific products. The reseller could also provide search tools for text descriptions, model names, and product codes.
Up- and Cross-Selling


Sites are beginning to add up-selling and cross-selling capabilities to enhance per-sale revenues. Up-selling offers more capable (and more costly) versions of a product. Cross-selling offers a complementary product to be purchased at the same time to expand the range of problems solved. Up- and cross-selling require links between models with varying levels of capacity and features and links to products with complementary uses.
Accessorization

Some sites focus on providing all items needed for specific uses, problems, or applications. For example, road warriors who want a portable printer may also need specific cable, batteries, power supplies, replacement print cartridges, ink tanks, special types of papers, helper applications, portable scanners, and even online access to clip art—all items that can be classified as "for use with" the portable printer.
Customer Relationship Tools

The customer relationship data, such as product preferences, past purchases, and demographics, can help shape merchandising strategies, if the relationship information is recorded in data attributes. The efficient way to employ customer relationship data is to accumulate preferences and purchase history on an ongoing basis in a customer profile—and ensure that this data can be linked with product detail for subsequent promotions. This approach is being adopted by increasing numbers of retailers and direct marketers for their customer loyalty programs.

Or, you can analyze past sales data and classify customers after the fact. This is difficult if product descriptions are the usual haphazard abbreviations shown on invoices. The following merchandising techniques can be based on linkage of customer relationship attributes to product information:


Customer preferences


Past purchases


Contracts


Customization/personalization
Customer Preferences

Keeping a record of preferences can enhance your relationship with customers in many ways. For example, maintaining the customer's preferred payment method reduces form fill-in at payment time. Size, color, texture, style, genre, lifestyle, and language preferences can simplify the purchasing process and enhance sales for clothing, housewares, sports gear, music, books, periodicals, and other goods. Customer preferences need to tie back to category or item-level attributes to work effectively.
Past Purchases

Records of past customer purchases, especially equipment, can enhance sales opportunities for extended warranties, supplies, maintenance, upgrades, and add-ons. Past purchases of supply items can drive seasonal or customer-specific promotions. Leveraging purchases data is straightforward if the product codes used in recording the original sale are accurate and meaningful.
Contracts

Much business purchasing is done under supply contracts. Contracts can be administered systematically online if discounted items are explicitly listed in the contract (in other words, a contract-specific version of the catalog is prepared). Tiered discounts are often based on purchase volumes by commodity class, which requires accurate classification of product items.
Customization/Personalization

Meeting customer-specific requirements can cement your relationships. Customization requires data fields at the item level, carrying them through the order process. Business-to-consumer examples include storing measurements for make-to-order clothing and custom-fit bicycles in a profile, and enabling custom selections of music on CDs. Business-to-business examples include storing specifications for make-to-order servers, routers, lab equipment, and specialty chemicals in a profile, and enabling custom configuration of personal computers and servers

Finally, product locators, problem-solving techniques, selling strategies, and customer relationship tools all rely on attributes to associate products with one another, merchandising techniques, and customer groups. Until recently, it has been difficult to rapidly deploy new merchandising strategies, because of the need to add new attribute fields and update existing field values for catalog entries.

e-articles.info

Online Ad Growth Higher In Great Britain Than US

The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it's outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend - more than twice the percentage in the United States.

While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.

...British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players. These local markets in the United States have, so far, been slow to move ad money online.

When your country fits into Texas - probably more than once - everything is national. While the U.S. is fragmented by regions - local TV stations, radio, newspapers - the U.K. relies more heavily on national audiences.

Once curious downside, that I've not seen mentioned before, is that as the percentage of online advertising grows, the overall amount spent on advertising reduces.

Growth in spending on advertising and marketing services is set to slow to 0.3 percent this year, according to Group M, after growth of 4.3 percent last year and 6.7 percent in 2004.

It makes total sense - the cost to advertise online is cheaper - but it's the first time I've seen the theory actually play out in practice.

Here's a graph showing the growth of Britain's online advertising, compared to America's.

 

webpronews.com

Long Yahoo, Short Google: Why I Think This Contrarian Idea Will Work

Adwords Users Can Now Target Adsense Channels

5 Blogging Dead Ends To Avoid

Essential SEO Blogs | Stay Up-to-date On The Search Engine Optimization World.

Long Yahoo, Short Google: Why I Think This Contrarian Idea Will Work

Daniele Guerini submits: With Google ( GOOG) up 20% and Yahoo (YHOO) down more than 30% over the last 12 months, there is no doubt who is the 2006 winner. Google still has hordes of supporters, while Yahoo seems to have lost many because of a quite disappointing fiscal year.

Year 2007 will very likely start with the same theme. People will keep on buying Google, based on its strong growth and solid position built in the paid search business, and at the same time Yahoo will continue to struggle, with no good news expected in the first quarter of the year, at least. But this could maybe change after Q1...

click to enlarge
YHOO-GOOG 1-yr performance chart

Despite 2006 results, my long term contrarian idea is to long YHOO and short GOOG.

Paid Search Monetization Opportunities

Even the biggest supporter of Google's model would agree that there is much more room for improvement in Yahoo's paid search monetization than in Google's. I came across some research recently showing that Yahoo generates $0.04 per US search vs $0.11 at Google. This is almost a 65% discount! The success of Project Panama [placing ads based on price and relevancy of ads] could significantly reduce the gap. A reduction of the gap to a more reasonable 30% discount [$0.077 per search] would generate something like $800m of extra revenues based on the number of searches in IIIQ 06. And, more important, these extra revenues come at no extra cost, which means that they will convert in EBITDA. The interesting thing is that Wall Street has, thus far, been disappointed by Project Panama and therefore has low expectations from the search monetization opportunity. If Yahoo delivers above expectations, a series of upgrades could follow. Affiliates can be a plus. They've been leaving Yahoo for Google due to better monetization, but, given the low switching costs, they could easily come back if Yahoo starts offering them a better value proposition. In the worst case scenario, Yahoo could end up outsourcing search monetization to Google, thus improving the P&L anyway.

Internet Users' Tastes May Change Over Time

At the beginning, internet advertising meant only banners; then, people got used to them and stopped clicking. Click through rates declined dramatically and cost-per-click [CPC] emerged. Now video advertising is on the rise. Will CPC effectiveness decline? I honestly don't have an answer. But what I see is that Yahoo has a balanced portfolio of ads inventory including CPC, cost-per-thousand [CPM], cost-per-ad [CPA] and video advertising. And having many products certainly helps in a ever changing industry like online advertising. Google currently looks very much like a one product company. It's a wonderful product and it's working very well. But in technology, things change very fast...

Web 2.0

Yahoo looks to me to be more web 2.0 friendly than Google. Or, to put it in other words, it's a better platform for user generated content, which right now appears like the place to be. Think of Yahoo Answers, its success and the failure of Google's version. Google is the best place for search. Yahoo is one of the best websites for general web content. While I don't want to debate the value paid, YouTube's acquisition demonstrates to me that Google is probably not well prepared to build web 2.0 services / applications internally.

Sustainability

Sustainability is a concept I always stress when discussing long term investments. Google has a couple of competitive advantages, namely the best search results and an incredible monetization system. A friend in the VC industry recently told me about several start ups now working on better paid search monetization models. Today they are just a bunch of kids in a garage, tomorrow who knows... what is certain is that Google will have to invest more and more in order to maintain a competitive advantage in an industry where switching costs are marginal.

Bottom line: By saying "long Yahoo and short Google" I'm not necessarily assuming that Google's stock will fall. What I am saying, however, is that, at this point, I see more room for growth in Yahoo rather than Google stock over the medium to long term, thanks to its restructuring opportunity and a broader product range.

internet.seekingalpha.com

Adsense Alternatives

Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.

But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.

AllFeeds (http://www.allfeeds.com/?action=publishers) AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.

MarketBanker (http://www.marketbanker.com/mb/sell.php) MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.

BidClix ( http://www.bidclix.com/PubTop.html) BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.

Chitika (http://www.realcontext.com/index.php?option=RealContext:+Contextual+Targeting+Engine ) RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.

AdHearus (http://adhearus.com/webmaster.php) AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.

AffiliateSensor (http://www.affiliatesensor.com/) AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).

Kanoodle Bright Ads (http://www.kanoodle.com/about/brightads.cool) Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.

TargetPoint (http://publisher.targetpoint.com) TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.

Clicksor (http://www.clicksor.com) Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period

Bidvertiser (http://www.bidvertiser.com/) Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site's status.

Quigo AdSonar (http://www.quigo.com/adsonarpublishers.htm) Quigo AdSonar achieves relevancy by placing a filter according to your site's categories. It also offers you on-line reports of your site's status and the possibility to add your own custom ads replacing ads that don't gain you any revenue. The setup is very simple, in a similar fashion to AdSense's and quite customizable as well.

Vibrant Media IntelliTXT (http://www.intellitxt.com/site/web_01a.html) Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.

Nixie (http://www.nixxie.com/display.php?section=Partners) Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It's very easy to implement and has a good payment policy as well.

MIVA AdRevenue Xpress (http://www.miva.com/us/content/partners/arx.asp) MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.

Fastclick (http://www.fastclick.com/publish.html) Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.

contextWeb ContextAd (http://www.contextweb.com/Corporate/publisher/publisher.shtml) ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It's very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.

AdBrite (http://www.adbrite.com/) AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a "Your Add Here" button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.

So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com ( http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

About the author: John Ugoshowa. For more information about affiliate marketing see the affiliate marketing section of The Free Ad Forum .

Email Marketing

Email Marketing is used by almost everyone on the Internet today to promote their business or opportunity. Unfortunately, the wide-spread use of Email Marketing has caused some problems to many marketers. The email providers are developing stricter guidelines when it comes to spam making it harder for those using this medium to make it work to their benefit. Due to this development, email marketers are forever trying to develop the ins and outs of how to get their email through to their prospective customers let alone be read.

Through reading many articles on this subject and doing some research, I have come up with some of the strategies that will enhance your Email Marketing Advertising methods.

1. Using all capitals can turn people off. Be careful to use them sparingly as they represent your message coming across boldly, or loudly in relation to a humans speech.

2. Color can be used in emails but do not overdo. You want your email to look professional, not blind someone.

3. The most common fonts that should be used are Arial, Times New Roman, and Courier New. These are easier on the eye. You might even use an uncommon font to make something stand out in lieu of color.

4. If you are using links in your email, make sure they take the "potential customer" to the correct page. Also, you will want to make sure that all browser recognize your link. For instance, AOL does not accept clickable links so you need to make sure the "potential AOL customer" has an actual URL they can copy and paste.

5. Always use a signature tag in your emails. You can list your name, title, and links. Be careful not to list too many links as people will most likely only view the first few anyway. Placement here is important.

Email marketing is very cost effective and can be used to  your benefit . This method of advertising will be much more successful if you understand and apply the do's and don't of Email Marketing!

How To Avoid The 3 Most Common Affiliate Mistakes

9 basic steps to building a niche blog

SEO Friendly Dynamic Websites

Targeting Online Advertising

When targeting your online advertising keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential profit if you product is good and your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy. But, if you are not targeted enough to your audience, then it will be quite likely that you will either waste a lot of money, a lot of effort, or both.

Many people, when they start advertising online, try to keep their advertising as wide as possible. The reason behind this is usually that they think that the more people that see the advert, the more they will sell. After all a product that is seen by millions of people will sell better than a product that is seen by thousands. Although this sounds reasonable and in fact may be partly correct, it does not work in the context of getting a return on your effort and money. If you are advertising an exercise machine that is usually bought by women hoping to tone their thighs, there is no point in advertising it just as an exercise machine. If you do this you will be spending your advertising budget on advertising it to runners, body builders, people recovering from a broken leg, soldiers, athletes, active pensioners and many more groups that will never buy it. But you will still be paying for the advertising. But if you sell directly to women in their twenties and thirties who are in reasonably well paying jobs and can afford it, then you are much
more likely to get a return on your investment.

So although a lot less people will see the advert, it will be seen by those that are actually interested in buying it, rather than by those that will not. This is very important if you are using advertising that costs you money for each visitor to your site . Then you will need to make sure that the only people that you send your ad to are those that might buy it. That way you get a much better return on your money and your advertising will be much more successful.

Retooling of a Search Engine

RadioTime

Amazon shopping tips

Tactical PPC advertising in action

There's a lot of news coverage at the moment about the Russian ex-spy Alexander Litvinenko. Doctors have identified the poison as Polonium. Here's the Technorai graph showing the increase in blog traffic relating this search…

So there's clearly a lot of interest in this story as blogs and news-related sites discuss the ongoing developments on this case.

So, here's what google throws up for the search 'Polonium'.

Firstly, the good thing is that you can't buy Polonium on Ebay - but you can buy spare time and lottery numbers.

The Times Online website has latched onto this story, realising that a lot of people are searching to find out more about it. So, as shown, they have a tactical PPC ad with Polonium as a keyword. Smart.

Warnings About Cyberfraud ~ Phishing for your personal information ~ Nigerian email letter investment scam

Ready Set Go - The 30 Minute Article

Cliches in the SEO World

Custom Banners Reflects Ideas of your Company

Information is the most important thing that can create awareness just about anything. Banners are meant to inform people at large that something is being launched or some event is going to happen. You get to see a variety of banners here and there that tells about a particular thing. Many times they look so stylish and colorful. If you are not able to find banners that can convey your message, then customer banners are meant to solve your problem. Customer banners will help you in conveying your message in your own way, without being dependable on anyone else.

Banners are considered as an important source of information that reflects your thoughts and ideas. In fact, custom banners have the ability to best describe your offers, products and services in special words mentioned by you. It is quite obvious that custom banners have individual quality that will stand you apart in the crowd of other banners. Banners not only represent your plans and specialties, they act as your mouthpiece that will create awareness about the company that is launching its products and services. Custom banner can be your best help in popularizing something.

Advertising has become more interesting with custom banners. As you make your own banners, there are better chances of creating a special identity. One of the most important advantages of customer banners is that it helps a company to establish its place in the market. Custom banners can be bigger in size that adds visual support to your advertisement campaign and increase the value of your message. This form of advertising has been used since many years. These days, you can see banner ads at malls, events, trade shows and many more. Everyone knows that banners reflect the reputation of company that it is advertising for.

Customer banners have to be stylish and expressive, so that it can establish a separate place for your company in the market. It is better to keep the design simple. The main reason behind this is that, people would not like to see a design that proves a disaster for eyes. Obviously, simple and attractive designs suits the eyes of viewers more than the gaudy ones. The designs should be such that it reveals the importance of the services and products that the company is telling about. In custom banners, you should strictly avoid verbosity. It is because verbosity will not only hamper creativity, but also the importance and relevance of your message.

Apart from the design and color combination used in custom banners, another thing to be seen is the caption. It is the caption that catches attention of viewers. You get one chance to be highly effective in expressing your message in that caption. In fact, it is this message that will create awareness among people and they would approach you for buying your products and services. In selecting the color of the caption, take care that it should be a contrast to the background so that the message can be highlighted. Customer banners help you to announce a new launch in your company.

The Secret to A Residual Income Through Marketing An Affiliate Program

Google's Top Secret Advertising Network

How to Get Free Traffic for Your Web Site

4 Essentials Steps To Make Money From My Website

You already know what these four things are but the main issue is that they are all mixed in with a plethora of other issues and concepts. What I've done by drawing attention to these four key elements is to help you focus your mind on the most important attributes your website must have if it is going to work and make money for you. The 4 attributes are:
1  Integrated With Your Business
2  Visual Design
3  Technical Construction
4  Magnetic (high profile online attracting the right visitors)

Now I'll just briefly outline what I mean by each attribute so you can start to build a picture of each one
Integrated With Your Business
Your website needs to be aligned with your over all business message and ethos

Ideally your website should be integrated with other systems in your business so that information from prospects that visit or enquire via your website is captured into a database or similar. Your website needs to quickly convey the essence of your business and communicate the unique selling proposition and benefits to the customer of doing business with you.
You have a business and you have a website. To score highly on Business Integration you need to be in a situation where there is no divide or joining line between your business and your website – each one is dependent on the other and both reflect the core message of what it is you provide to the market.

Visual Design
Your website needs to have a professional visual appearance and reflect your corporate identity and other corporate literature. Although it is true that 'content is king' - the visual design of your website also has a great impact on visitors' overall experience and impression of your site.
The adage "First impressions count" really does hold true – you can convert a lot of visitors into customers by having great content on your website but if your site looks like a million dollars then your job will be a lot easier!
Later on when you read about this topic in detail I'll show you easy things you can do to improve the visual appearance of your website without putting a massive hole in your wallet!

Technical Construction
Your website needs to be quick to download, search engine friendly, accessible to users and error-free. Remember one of the two best-kept secrets of the Internet – information? Your site needs to be built in such a way that information flows from its every pore and doesn't come with a prerequisite that visitors need to bring chisels and shovels with them to get at the stuff they're so desperate to find.

Magnetic (high profile online attracting high volumes of the right visitors)
Your website needs to be attracting high volumes of targeted traffic from many different sources on the web including search engines, directories and links. A magnet does two things – it attracts but it also retains and this is exactly what your website needs to do. It needs to attract lots of visitors and retain as many of them as possible for as long as possible. When we talk about this later you will learn the secrets of search engines and the best ways to achieve a globally high profile for your website.

Affiliate Marketing-Revealed Secrets For Massive S...

Short Blogging History

SEO Tools - Keyword Density

How To Avoid The 3 Most Common Affiliate Mistakes

Here's How To Avoid The 3 Most Common Affiliate Mistakes Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business. However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is better to avoid them than be regretful in the end.

Mistake number 1: Choosing the wrong affiliate. Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is "hot". They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously. Instead of jumping on the bandwagon, try top choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions. Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.

Mistake number 2: Joining too many affiliate programs. Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs. True, that is a great way to have multiple sources of income.

However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them. The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically.

As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program. The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.

Mistake number 3: Not buying the product or using the service. As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.

Many affiliate marketers makes these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes. Time is the key. Take the time to analyze your marketing strategy and check if youa re in the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.

Increase AdSense Earnings with Competitive Ad Filt...

Why Use Google Book Search?

How to Get Free Traffic for Your Web Site

Vizu Answers: Monetize Your Blog Without Sending Visitors Away

Vizu Answers is an innovative concept for generating extra revenue from your website without displaying banner ads or text links to your site visitors . And since Vizu uses CPM (cost per mile) based pricing model, bloggers can make money from every page impression independent of visitor clicks.

Using Vizu Answers (see live example), advertisers can place interactive web polls on your blog and when a user votes on a poll, the results load immediately into the window without the entire page needing to reload.

The most tempting part is that, unlike other advertising networks, the site visitor continues to stay on your website even after participating (or clicking) in a Vizu poll.

You start by creating a custom Vizu Poll Zones (like blogads ) on your site and set your own CPM rates (Vizu charges 50% commission). The poll zones can be completely customized to match the look-n-feel of your site including the width and colors.

Each Poll Zone can be between 150 and 300 pixels in width while the heights are typically between 300 to 600 pixels. Clients pay extra for added graphics; so the taller the poll, the more money you earn.

The Vizu polls are served via Javascript and displayed using Flash [not Ajax]. When the Zone is closed, the content below moves up and leaves no blank areas on your page.

You will earn revenue for every impression of a Vizu research poll shown in your Poll Zones. Vizu will issue payment at the end of each month via check or paypal as long as you have accrued at least $50 in revenue in your account.

Vizu probably uses cookies to prevent duplicate voting and site visitors do have the flexibility of changing their votes.

Advertisers will definitely love this idea since they can easily target their research to a niche set of audiences.

For instance, Microsoft can get feedback about Zune by placing Vizu web polls on Engadget, Gizmodo and other tech websites where a large proportion of visitors are already Zune users.

Overall, the entire Vizu Answers workflow is every impressive and offers a neat implementation that will easily blend in existing blogs. Give it a shot.

Just remember that sidebars above the main fold are probably the best location for placing a Vizu Answer Poll widget - greater visibility and will command higher CPM.

Cheat Sheet Round-Up: Ajax, CSS, LaTeX, Ruby…

iPhone concepting

10 Essential Blogging Tools

The Death Of Adsense?

Banners to tell what you want to say

by chris broad

Do you want to announce something to people? So what do you think is the best way of going about doing this? Banners are the best medium through which you can tell people whatever you want to communicate to them. Banners are usually made of a long strip of paper or cloth to advertise about anything. Or banners can simply be your means to get your message across to people. Communication through banners is increasingly being done these days, due to the kind of influence it has over people from all age groups.

Banners can be put up at any convenient place. And these days, every other place seems to be convenient to put up banners. Banner advertising has been used since early days to advertise about foods and services besides many other things. So if you run a business and are planning to advertise about your services, opt for banner advertising. Getting professional help to do this work for you is a very good option. Well you will be able to get the maximum out of this, if you get professional help.

First of all, you must make sure that you know what you are doing exactly. Decide where you want to put up the banners. Well, you need a very convenient place to put up the banner for reaching out to your target audience and making an impact. In the banner, you can put up information on what you are offering to your customers. Make sure to include information about all the attractive features which you are offering to customers.

The banner which you put up for advertising about your goods and services must be unique, appealing and attractive. Banners can be seen everywhere so your banner must be different in all aspects. Put up attractive colors and pictures in the banner. Also make sure that the words used are very catchy and can grab customer attention for you. The size and the place where a banner is put up also matters a lot. So you must take proper care of al these aspects before you make banners for advertising your business or any other thing.

The entire purpose of putting up banner for advertising about anything will be lost completely, if you are not able to reach out to your target audience. So anything you do in the banners must reflect your effort to reach out to your target audience. Suppose you are promoting an event where youngsters can participate and discuss on various topics, and your banner does not have anything which will attract the youth, then the entire process will go waste. You will lose money other then losing on time and energy. So make all the provisos beforehand, so that you do not have to face such problems.

Warnings About Cyberfraud ~ Multilevel marketing p...

Creatively using Blogs; Massive SEO Beinifits

The top Ten SEO Factors

Adwords Users Can Now Target Adsense Channels

by Matt

Google have added a feature to their adsense adwords program that will allow advertisers to pick a custom channel to advertise in, and also allow adsense publishers to select which channels to enable channel targeting in.

No longer will adwords advertisers have to manually select pages or directories that they wish their advert to appear in, they can now simply select the channel that the publisher has set to allow channel targeted adverts to appear in. I'm guessing it will also enable adwords advertisers to pick what adblock on the page they wish to advertise in on a certain page if you have channels set up on a per-ad-block basis.

If you are an adsense publisher and want to enable this custom channel targeting for your adverts simply follow these instruction.
 

1. Log into your account at google.com/adsense
   
2. Under the AdSense Setup tab, visit the Channels page.
   
3. Under the AdSense for content sub-tab, make sure you have selected custom channels.
   
4. Click the radio button next to the channel that you would like to make targetable then, click the corresponding 'edit settings' link.
   
5. Click the checkbox marked 'Show this channel to advertisers for targeting' and enter a description for your channel. Keep in mind that advertisers will see the name and description, so you want to provide something accurate and informative that will represent your site well.
   
6. Click 'Save channel'.
   

The Death Of Adsense?

You have probably seen this eBook floating around the internet for download, Usually being spammed as a referral link on webmaster forums. It presents the premise that Google adsense is dead.
by [ Matt ]
So is Adsense dead? The truth is yes, Yes it is dead. But it is only dead if you run a useless site with copy and past articles and if your sole intention is too make money from adsense. We have all seen these sites, They use automatically generated articles that have been scraped from other sites or rehashed search engine links. If you are a good webmaster or blogger who writes interesting articles and unique quality content Google Adsense is very much alive and a great way to keep a steady stream of income.

Some time ago Google made a few small, But significant changes to the adsense program. Adwords users can now chose if they want their advert displayed on Google search pages, Publishers websites or both. Needless to say, Probably because of click fraud, Most advertisers decided they wanted to display adverts only on google search pages, Which means those adverts receive the highest bids from advertisers.

The next thing Google done was to try and remove the MFA, or made for adsense sites, from the Google search index and prevent people displaying adsense on MFA sites. the Google terms even says you aren't allowed to display adsense on sites created entirely for displaying adverts. This got a few webmasters who run the useless MFA sites worried, They were used to making hundreds of dollars a week from their useless spammy sites. So when Google made the changes to clean up Adsense and clean up in Google index these webmasters came to the conclusion that " Adsense is dead" and proceeded to created stupid little eBooks, That you have to buy, Which claim adsense is no good anymore.
Pro-SEO

Google Ranking Factors - SEO Checklist

Creating sitemaps-the proper path for search engin...
There is nothing wrong with building a website to make money from adsense, I do it, But it is essential that you create quality articles, provide good information and don't become one of these meaningless spam sites.

Warnings About Cyberfraud ~ Phishing for your personal information ~ Nigerian email letter investment scam

by Michael Dennidson

Phishing (pronounced "fishing") is a type of brand spoofing. That is, the Web page of a legitimate Web site — such as your bank, PayPal, Best Buy, and so on — is recreated by a fraudster. An e-mail message is sent to you in an attempt to fool you into revealing your personal financial information or password data. Sometimes, to gain your personal financial information, "Phishers" will use

Social engineering: Phishing sometimes uses social engineering to gain your confidence Social engineering is when unscrupulous individuals exploit the weaknesses in people to gain confidential information, such as passwords that will compromise information system security

Social engineering is as a low-tech way that Internet users can have their iden tities stolen.

High-tech lures: The term phishing is used to describe how fraudsters use sophisticated lures to deceive everyday Internet users. Experts note that about 5 percent of all recipients respond to phishing exploits. Industry experts state that about 95 percent of all phishing exploits originate from a spoofed (forged) Internet address. About five new phishing exploits are reported each month. This is how it works:

The bait: You receive an e-mail message from your bank stating that,due to a security break-in, they need to verify your password and IDnumber.

The hook: You follow the link to the phisher's Web page. The spoofed Web page has a similar URL and looks just like the page you usually use.

Reeling you in: A pop-up appears, requesting that you sign on usingyour personal password and user ID.The pop-up is often a dead giveaway that something is wrong. It's important to report suspicious activity to the FTC. Another way to check whether some thing is wrong, in case a pop-up doesn't appear, is to compare the current URL to the URL you usually use. If the URLs are different, you're being scammed. If you get spam that is phishing for information and you want to help stop this type of activity, forward it to spam@uce.gov.

Nigerian e-mail letter investment scam: Over the last 18 months, I have received 147 variations (that's almost three e-mail messages a month) of the Nigerian investment scam I call these e-mail messages Nigerian, but recently many of these bogus business opportunities or advanced fee scams have originated from Iraq, Zimbabwe, London, Hong Kong, and South Africa

Often, these e-mail messages promise that I'll receive millions in return for helping a VIP collect money trapped in a Central Bank. The plea for help assures me that the investment is 100-percent safe. Each version of the e-mail appeal is slightly different, but the scam remains the same: I'm guaranteed 20 percent of all recovered funds. In some instances, the fraudster will ask for enormous amounts of money for fees, taxes, traveling expenses, and so on. I'm then asked to provide the name, address, and account number of my bank. For those investors who fall for the scam, the con artist uses this information to rob the investors' accounts. See the Federal Trade Commission's Consumer Web site located at www.ftc.gov/bcp/conline/ pubs/alerts/nigeralrt.htm, which offers a short history and details about this scam. If you're interested in more information about these scams, including copies of some of the initial letters and the extensive official documents that are sent to victims, download the Nigerian Advance Fee Fraud report from the U.S. State Department (www.state.gov/www/regions/africa/naffpub.pdf). You need to download Acrobat Reader from www.adobe.com to view the PDF file (if you haven't already downloaded and installed the free program).

Affiliate Marketing-Revealed Secrets For Massive Success

by Don Emmons
Affiliate Marketing is becoming more and more popular every day as a way of making an income. Affiliate marketing falls in the low-risk business type because the potential of loss is relatively small and the potential for earnings can be huge.The income streams are nearly limitless. With so many different products out there and the commissions so generous that with the secrets revealed here you have the potential to acquire massive financial success.

As an Internet Affiliate Marketers, you must focus on three major factors that will greatly increase your income revenue.

These are;
1... making the correct choice of the product or service you are going to affiliate with
Many Affiliate Marketing tutorial and guides out there state that the product or service you choose to affiliate with be one that you are knowledgeable about and/or of a topic you have a passion about. This is fine and good IF that product or service meets these three criteria. 1; a product or service that is in great demand (provides the solution to a "popular" problem) 2; pays a high commission for each sale and 3; has a good tech support system in place.

2... the ability to create a large volume of targeted traffic to your sales page or advertisement
Without this factor, you may as well not even start an affiliate marketing venture. Don't relay on just a massive amount of generic traffic to make you big profits. The sales (conversions) will come from the "targeted" traffic...traffic that have been convinced that maybe find the resolve to their specific problem from your product or service.
The topic of this article addresses the use of "affiliate leveraging".

3...the effectiveness of the sales page or advertisement (conversion rate)
Conversion rate (the ratio of the number of sales to number people reading your sales page or advertisement) is heavily dependent on the structure (psychology) of the content of your sales page or ad and also how closely it matches the expectations of reader.The content should be targeted at people facing that particular problem who will then have no problem in clicking through to your order page.

Many people assume that affiliate marketing is actually a get rich quick type of business and with the right strategy, tutorials and knowledge of certain loopholes you can build substantial revenue streams in a relative short length of time (in a few months not years). Your job as a product or service affiliate is to find potential customers, pre-sell them and deliver them to a sales page where they can make their purchase.The key word here is "FIND". So here's your challenge....How do you go about finding masses of potential customers that need your product or service?

What if you had the help of over 113,000 other affiliate marketers eager to sell your product and the product you are promoting is not even your own? It's called "affiliate leveraging". Think of the amount of potential customer will be generated from leveraging with 113,000 marketers promoting a product you don't own.

Here's a hypothetical scenario to illustrate this strategy which in reality is possible if you know how to apply the "loophole" secret.

You've done your homework and found a digital product that meets the criteria of being popular (in demand) because it solves a problem and one that you have acquired the resale rights from the author for a reasonable price of $200. The digital product selling price is $47 and you've decided you'll pay a commission of 60 % to anyone who gets a sale for you (other affiliate marketers). Using the "loophole" strategy you commandeer 113,000 fellow affiliate marketers who are eager to sell your product for the 60 % commission. You set the gears in motions (as instructed on the videos) and........

After a few weeks you check your stats and find sales are beginning and are increasing at a substantial rate. Later you see that 450 copies have been sold in the past 30 days. Your calculate your net profit for doing almost nothing, no marketing and no selling and find you have made $6,874 clear after paying the 60 % commission and 7.5 % to the payment processor.

Now you duplicate this with, say, 4 more products with the same selling price and commission for an total net income stream of $34,370 per month ($412,440 per year).

Being an affiliate marketer requires an ability to seek out and find sellable products and to use any number of potential techniques to find buyers. Many of us do not have powerful marketing skills and would love to find a way to be successful in this business. You need products to sell and people to sell it for you.

This can be a relative simple process if you learn about a "Revealed Hidden Loophole" allowing you to cash-in on products you didn't create and tap into over 113,000 affiliates eager to sell your product..

The Internet reaches over a billion people each day worldwide and as you can see, there is plenty of opportunity here to make money, legitimately. Nothing illegal involved.

Of course, there are details to understand the "Loophole" secret strategy and whether you're a newbie or experienced affiliate marketer, this knowledge will make a Hugh difference in your incoming revenue. You are now among the few having this information and you need to consider a mini-course on the subject. Don't worry, you don't have to pay anything for the course. You can have all the right info in front of you as well as the right tools and software with the online video tutorials.

And in closing.....Here are two of the common mistakes made by new affiliates.

Poor Research - Many new online entrepreneurs believe that if they join every affiliate program under the sun they may have a good chance of making a ton of money in different industries. They end up choosing the first one they see without doing careful research as to whether it will be profitable or if it will complement the overall theme of their website. When choosing programs, be sure to take some time to research the product and comp plan in order to find out if you will be able to succeed with it.

Capturing Leads - Many affiliates will send people directly to the sales page without having some method of capturing a leads e-mail address so that they can continue to follow up with them over time. Most people won't buy on the first visit so it's important to capture their email address so you can follow up and make more sales down the line.
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Warnings About Cyberfraud ~ Multilevel marketing plans and pyramid schemes

added by Michael Dennidson

Pyramid schemes, sometimes called multilevel marketing plans, are sure ways to lose money. Individuals are often contacted via e-mail messages and encouraged to recruit six friends; those six people recruit six more friends — and so on, in a relentless search for new recruits. New recruits are expected to purchase a minimum amount of the pyramid's products. If everyone coop erates, then by level 15, the scheme needs 7.6 billion participants — more than the Earth's population. Profits from these schemes don't come from selling products or distributor ships but from recruiting new participants. The endless recruiting of more participants eventually leads to an oversupply of sellers. Investors are left with garages full of products and the loss of their investment.

Three elements characterize pyramid schemes:

A reliance on funds from new investors (recruits) to pay returns, com missions, or bonuses to old investors

The need for an inexhaustible supply of new recruits.

The promise of earning profits without providing goods or services.

A good example of a pyramid scheme is located in the United Kingdom and online. The enterprise is called a "gifting scheme" and was still available online as of February 2005. Unfortunately, because it doesn't' appear to breach any current U.K. legislation on pyramid schemes or multilevel marketing and doesn't involve any trading of products for services, it has wriggled through a legal loophole and (at this time) can't be shut down by U.K. authorities.

Here's how the scam specifically works: If eight individuals invest £3,000 and then progress through the levels of the network, they can each expect to receive £24,000 when they reach the top level However, to reach that top level, 64 people have to each invest £3,000. Each of those 64 investors also expects to collect her £24,000. However, that means that another 512 investors need to participate.

The next level requires 4,096 participants, then 32,768 par ticipants, and then 262,144 participants. To sum it up, each investor needs eight investors in the scheme in order to get her money back and to make a return. In most cases, the supply of poten tial investors dries up, leaving the majority of investors with nothing to show for their investment.

Contextual Advertising And Online Video Trends

PodZinger has announced the results of its proprietary research into consumer behavior and online video advertising viewing preferences. The research reveals that not only will viewers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short ads come with the territory.

These results, in combination with aggregated consumer behavior statistics for online content, further emphasize the importance of streamlined, targeted, non-intrusive video advertisements.

The following is a detailed summary of the study's findings gathered from the company's blog as well as the report of findings:

PodZinger also examined behavior patterns of consumers on its site to set the baseline for consumer behavior, discovering that:

•   Consumers typically play only 15 percent of an entire online video or audio, which are 7.5 minutes and 22 minutes in length, respectively.
•   Consumer attention span for online video is much shorter than audio - one minute vs. three minutes on average.
•   Consumers are more likely to play content online than they are to download it by a factor of almost 6 to 1 (5.7 to1).
•   Of all the categories tracked by PodZinger, five of these, including entertainment, technology, news and politics, music and sports, represent approximately 85 percent of all online activity. Additionally, online activity does not track to the volume of content available, e.g. entertainment represents 36 percent of all online video play, but only 6 percent of available video.

Click for Full Size Image

Click for Full Size Image

Highlights of the market research:
•   Not only do consumers tolerate advertisements that appear during their search for online audio and video content, they also willingly accept that short 10-15 seconds ads are "part of doing business" on the Web.
•   Consumers prefer 10-15 second ads in comparison to the typical 30-second television commercials. However, many expressed concern about frequency of video ads and were considered "annoying" if repeated often.
•   A high percentage of respondents viewed targeted advertisements that were relevant to their online search as positive and more personal.

Other notable patterns indicate that:
•   Consumers will listen to audio for almost 3 times longer as they will watch a video - an average of 3 min. versus 1 min.
•   Consumers are more likely to play content online than they are to download it by a factor of almost 6 to 1.

"With Internet video consumption surging, advertisers are clamoring for a best-in-class solution for delivering branded and relevant online messages." said Alex Laats, CEO of PodZinger.

"To accomplish that, it is essential to develop a deeper understanding of what consumers are watching and listening. Our technology uniquely allows PodZinger to connect advertisers to consumers based on consumer intent, and the response in the marketplace has been overwhelming."

If you think the significance of these statistics is overrated, consider for a moment that Google shelled out $1.65 billion reasons to consider the importance of online video advertising when it purchased YouTube, the popular online video storage site.

Most Internet users understand that "free" video actually comes with a price tag, and it manifests itself in the form of an advertising model. People gladly accept that commercials offset the cost of television product, and by the same respect online video watchers are willing to endure short advertisements if it means they get to watch the clip for free.

One of the key differences between television and online video, however, is that advertisers have the opportunity to gear their marketing campaigns in a completely contextual direction, applying direct, relevant advertising and product placement to video clips in which users have already exhibited an interest by clicking.

So with contextual relevance in mind, it will be important for marketers to keep an ever-watchful eye on these types of video trends in the days to come.

The Secret to A Residual Income Through Marketing An Affiliate Program

by Roger Osborne

Residual income is what everyone wants for the work they do.Everyone would love to be paid over and over for something they do once.It is possible through affiliate programs, but the key is understanding how to market effectively.Anyone can learn the secret to a residual income through marketing an affiliate program.Marketing is getting an idea out to others, getting them interested in it and selling it to them.Marketing is the foundation for any good business.It is more than placing ads or pitching ideas.Good marketing is provoking. It catches the eye and makes a person want to know more.It makes them interested so they seek out information and are willing to look for it.Affiliate programs usually are centered around a website.The idea is that the website serves as the information base for the program.People come to the website and learn about the products and program.If they are interested they buy or sign up.That is what is so hard.Most of the time people will scan an ad and see a hundred others just like it, so they ignore it and move on.They need something to catch their eye.They want it to be different.Once they get to the website the information better be clear and explain it all or else they will simply walk away.Good marketing will not only lead them to the website, but peak their interest enough that they willingly read through the website and learn more on their own.This is what residual income is all about.A good marketing campaign starts with well written ads.The ads should make a person want more information.They should compel a person to spend time learning about the program or products.A good ad will not explain, but leave things open-ended.It should give enough information to make a person curious, but still make them have to visit the website to learn more.Once they get to the website it should have everything there they need to know.It should also make them want either to sign up as an affiliate or to buy the products.Their next step should be to buy or sign up.That leaves very little left to do and makes it the ultimate residual income opportunity.A person who can market successfully will only have to place ads.Then the rest is handled by their website.If they can make people want to learn more then their job is done.It really can be that simple.That is the ultimate in residual income.A little work developing advertising and then ongoing income.If marketed successfully an affiliate program can help a person build a stable and solid residual income.

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How to Win the Hearts of Your Prospects

by Charmaine Joy Caro

Carelessness is one big mistake why some trade show exhibits do not succeed. When you're careless, most likely, your efforts in marketing your business would be put into waste. If you don't want this to happen, then why not make the most of your trade show exhibit. Trade show exhibits can be very expensive but you can lessen the expense of promoting your business when you make your exhibit eye-catching. What's more you can save a bundle if you just know the secrets to a successful trade show.

Winning trade show exhibit is easily reached when you're equipped with the proper tools to make the show a bit more impressive. You can check out some feasible tips available online discussing the steps on how to spend less yet get more prospects in your trade show exhibitions.

The first tip is to exercise good public relations. Building relations with your potential customers is the most efficient way to draw more customers to your business. You can enhance your relations with your customers by sending out some interesting press releases that tackles about the new products and services you are offering. You can also have some interactive staff to be in charge of your booth. The staff should be friendly enough to encourage clients to do business with you.

The second tip is to make your booth as user-friendly as possible. The trade show booth serves as the place where you welcome prospects to get to know you better. In improving your trade show booth, you have to make sure that there are displays that will convey the strong marketing message highlighting what you have to offer for your prospective customers.

The third tip is to use direct mails. Direct mails are considered to be very effective in improving the way you market your products and services to the trade show attendees. The direct mailings are usually derived from the list of show management.

The fourth one is to provide giveaways. Giveaways are great forms of inducing the customers to go and check out your booth. When they come to your booth, you're given the chance to present your products and services and make contact with them.

Last but not the least, do some follow-ups. After the trade show exhibit, you have to make some immediate follow-ups. Follow-ups should be planned prior to the trade show event. When you generate leads, you have to plan for follow-ups because the leads would be useless when not transformed into avid customers.