Email Marketing
Email Marketing is used by almost everyone on the Internet today to promote their business or opportunity. Unfortunately, the wide-spread use of Email Marketing has caused some problems to many marketers. The email providers are developing stricter guidelines when it comes to spam making it harder for those using this medium to make it work to their benefit. Due to this development, email marketers are forever trying to develop the ins and outs of how to get their email through to their prospective customers let alone be read.
Through reading many articles on this subject and doing some research, I have come up with some of the strategies that will enhance your Email Marketing Advertising methods.
1. Using all capitals can turn people off. Be careful to use them sparingly as they represent your message coming across boldly, or loudly in relation to a humans speech.
2. Color can be used in emails but do not overdo. You want your email to look professional, not blind someone.
3. The most common fonts that should be used are Arial, Times New Roman, and Courier New. These are easier on the eye. You might even use an uncommon font to make something stand out in lieu of color.
4. If you are using links in your email, make sure they take the "potential customer" to the correct page. Also, you will want to make sure that all browser recognize your link. For instance, AOL does not accept clickable links so you need to make sure the "potential AOL customer" has an actual URL they can copy and paste.
5. Always use a signature tag in your emails. You can list your name, title, and links. Be careful not to list too many links as people will most likely only view the first few anyway. Placement here is important.
Email marketing is very cost effective and can be used to your benefit . This method of advertising will be much more successful if you understand and apply the do's and don't of Email Marketing!
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