Tactical PPC advertising in action
There's a lot of news coverage at the moment about the Russian ex-spy Alexander Litvinenko. Doctors have identified the poison as Polonium. Here's the Technorai graph showing the increase in blog traffic relating this search…
So there's clearly a lot of interest in this story as blogs and news-related sites discuss the ongoing developments on this case.
So, here's what google throws up for the search 'Polonium'.
Firstly, the good thing is that you can't buy Polonium on Ebay - but you can buy spare time and lottery numbers.
The Times Online website has latched onto this story, realising that a lot of people are searching to find out more about it. So, as shown, they have a tactical PPC ad with Polonium as a keyword. Smart.
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