Targeting Online Advertising

When targeting your online advertising keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential profit if you product is good and your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy. But, if you are not targeted enough to your audience, then it will be quite likely that you will either waste a lot of money, a lot of effort, or both.

Many people, when they start advertising online, try to keep their advertising as wide as possible. The reason behind this is usually that they think that the more people that see the advert, the more they will sell. After all a product that is seen by millions of people will sell better than a product that is seen by thousands. Although this sounds reasonable and in fact may be partly correct, it does not work in the context of getting a return on your effort and money. If you are advertising an exercise machine that is usually bought by women hoping to tone their thighs, there is no point in advertising it just as an exercise machine. If you do this you will be spending your advertising budget on advertising it to runners, body builders, people recovering from a broken leg, soldiers, athletes, active pensioners and many more groups that will never buy it. But you will still be paying for the advertising. But if you sell directly to women in their twenties and thirties who are in reasonably well paying jobs and can afford it, then you are much
more likely to get a return on your investment.

So although a lot less people will see the advert, it will be seen by those that are actually interested in buying it, rather than by those that will not. This is very important if you are using advertising that costs you money for each visitor to your site . Then you will need to make sure that the only people that you send your ad to are those that might buy it. That way you get a much better return on your money and your advertising will be much more successful.

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