How Not To Get Your Site Banned By The Search Engines

By Dan Stevens

One of the problems when starting out advertising your newly created site, is to decide which seo(search engine optimisation) service to use, there are many to choose from, and all promising much.

But in choosing a seo service to promote your website, any inaugurated client needs to be aware that the search engines punish those who utilize bad seo techniques. These techniques in the seo world are called black hat seo as opposed to white hat seo.

These include mass advertising your site with useless repetitive keywords, that don't make any sense when read by a human, but is keyword intensive to appeal to search engines. These also include mass marketing on blogs specifically created with a link back to the client's site. Sooner or later the search engines catch on to what is happening, as this eventually decreases search engine quality results for their users; it is afterall in their best interests to provide the best possible results for those utilising their service.

The offending site could be permanently banned from the search engines, hardly worth it for the temporary results in the long run.

So when choosing a seo service/website promotion do not be embarrassed to ask how they plan on advertising your site, a list of their previous clients, and see how well their clients are doing in terms of page ranking and alexa ranking. If they could possibly provide a free sample for you to see if their service is precisely what you are after it would alleviate any fears you may have.

Mr Dan Stevens is a reviewer at Improve ranking SEO service Article Source: http://EzineArticles.com/?expert=Dan_Stevens